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MarTech and the business of demand

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Marketing Hub Media

MarTech Diet

The stack, mapped

Ten standing briefs. Each is a permanent remit with an editor behind it, not a tag applied after the fact.

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  • Desks10, fixed by the publication brief
  • Anchor deskData, Privacy & Consent

Anchor desk

Data, Privacy & Consent

First-party data strategy, cookie deprecation, consent management and clean rooms.

  • First-party data
  • Cookie deprecation
  • Consent management
  • Data clean rooms
  • Marketing-data governance
  • Customer privacy
  • Identity resolution
  • Data activation
  • Consent management for B2B marketers, in plain terms
  • What first-party data actually means, and what it does not
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  1. 01AI & Generative MarketingGenerative AI in content and campaigns, marketing agents, and what autonomous execution does to the marketing team.Generative AI contentMarketing agentsAutonomous campaignsAgentic marketingLatestAI agents in marketing: what can be trusted to run unsupervised
  2. 02Demand Gen & ABMPipeline programmes, account-based orchestration and intent-led targeting - how demand actually gets built.Demand-generation programmesAccount-based marketingPipeline programmesAccount orchestrationLatestThe ABM platform landscape, mapped by what the tools actually do
  3. 03MarTech Stack & OpsCDPs, automation, integrations and the long march of stack consolidation.Customer data platformsMarketing automationMarketing OperationsPlatform integrationLatestHow to count your martech stack, and why the number matters less than the overlap
  4. 04Advertising & MediaProgrammatic, connected TV, retail media and the open web versus the walled gardens.Programmatic advertisingConnected televisionOTT advertisingRetail mediaLatestRetail media outside retail: what makes a network viable
  5. 05Content, SEO & GEOContent strategy, search, and the new discipline of optimising for generative engines.Content marketingSearch engine optimisationGenerative-engine optimisationContent operationsLatestOptimising for generative engines: what has actually changed
  6. 06Analytics & AttributionMeasurement, marketing-mix modelling and the return of first-party analytics.Marketing measurementMarketing-mix modellingAttributionFirst-party analyticsLatestMarketing mix modelling is back. Here is what running it actually requires
  7. 07CX & PersonalizationJourneys, real-time personalization, loyalty and the technology of retention.Customer journeysReal-time personalisationCustomer experience platformsLoyalty technologyLatestPersonalisation engines, compared by the data they need to work
  8. 08Social, Influencer & CommunitySocial platforms, creator tooling and community-led growth.Social platformsInfluencer technologyCreator platformsCommunity-led growthLatestB2B creator programmes: the operating model behind them
  9. 09Events & Webinar TechField, virtual and hybrid event platforms, and what actually produces pipeline.Virtual eventsHybrid eventsField-event platformsWebinar technologyLatestWhat actually produces pipeline from a webinar programme