MarTech and the business of demand
MarTech Diet
Everything the desks have filed, newest first - across all ten briefs, in one place.
Understand what Google’s ad exchange remedies could change for B2B buyers, ad auctions, and digital media buying.
Understand how third-party data deletion pipelines work across data, privacy, and consent operations.
Discover overlooked MarTech costs that can affect budgeting, stack management, and growth operations.
Learn what data clean rooms actually solve for B2B marketers, including privacy-safe matching, measurement, audience analysis, and partner data collaboration.
Explore how lead forms embedded inside ad units change conversion paths, data capture, campaign measurement, user experience, and marketing workflows.
Explore why analytics models built around human activity struggle when automated agents dominate traffic, actions, workflows, and digital interactions.
Understand the sender requirements now shaping B2B email, including authentication, unsubscribe rules, spam controls, and deliverability standards.
A practical method for auditing a martech stack, why the tool count matters less than the overlap between them, and what to do with the findings.
What GDPR and CCPA actually require of B2B marketers, the record-keeping most programmes get wrong, and what good practice looks like day to day.
Which marketing tasks an AI agent can run without supervision, judged by how reversible the action is and how much is exposed when it goes wrong.
ABM software does three different jobs. How to tell selection, activation and measurement apart before comparing tools that are not substitutes.
What has genuinely changed as search shifts to synthesised answers, what has not, and where the honest position is that nobody yet knows.
