Commercial editorial
Editorial services
Long-form work produced by people who cover this market every day - written to be read by marketing operators, not to be skimmed past.
What this covers
- Research-led articlesCommissioned pieces built on data, with the method and sources stated in the article itself.
- Sponsored contentWritten to editorial standards and labelled as sponsored at the top of the page. The label is not negotiable.
- Thought leadershipExecutive bylines developed with your team, edited to be readable rather than promotional.
- Research reportsA full study - design, collection, analysis and the published report - delivered as a gated asset.
- Campaign contentSupporting assets built around a report or launch: summaries, briefing pages and email copy.
How it works
- 01Brief
You tell us the audience and the question. We tell you honestly whether we think it is a story.
- 02Scope
Format, length, method, timeline and cost agreed in writing before anything is written.
- 03Production
Our editors write and fact-check. You review for factual accuracy about your own products.
- 04Publication
Published with the correct disclosure label and promoted through the channels agreed in the scope.
The standards that apply
- Sponsored work is labelled as sponsored, at the top of the page, always.
- Sponsors review for factual accuracy about their own products - not for editorial angle.
- We do not publish claims we cannot source.
- Commercial relationships never change what independent coverage says about a vendor.
These are the same rules described in our editorial standards. Commercial work never changes what independent coverage says.