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MarTech and the business of demand

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Live programmes

Events & webinars

Live formats built around a question worth an hour of a marketing leader's time - moderated by the editors who cover the subject.

What this covers

  • Sponsored webinarsA single-sponsor session on an agreed topic, promoted to the briefing list and the relevant desk.
  • Virtual roundtablesSmall, closed-door discussions between practitioners, run under agreed attribution rules.
  • Industry panelsMulti-speaker sessions moderated by an editor, with the sponsor disclosed to attendees.
  • Research eventsA live presentation of a study, with the method open to questions from the audience.
  • Registration campaignsPromotion, registration pages and reminders, using the same consent capture as our gated reports.
  • Post-event deliveryRegistrant and attendee data delivered with consent records and engagement detail.

How it works

  1. 01
    Format

    Topic, format, speakers and date agreed. We say no to sessions that are a product demo in disguise.

  2. 02
    Promotion

    Registration page built, promoted to the briefing list and the relevant RADAR desk.

  3. 03
    Delivery

    Editor-moderated on the day, recorded where the speakers agree to it.

  4. 04
    Follow-up

    Registrant and attendance data delivered with consent records, plus the recording where agreed.

The standards that apply

  • Sponsorship is disclosed to registrants before they register, and again on the day.
  • Editors moderate; they do not read a sponsor script.
  • Attendee data is delivered only where the registrant consented to sponsor contact.
  • Sessions that are purely a product pitch are declined.

These are the same rules described in our editorial standards. Commercial work never changes what independent coverage says.