Featured Research
Work that starts with data, not a vendor deck.
Marketing Hub Media publishes original research into what actually moves B2B pipeline and marketing performance. Every study states its method, its sample and its sources, and every figure is attributable.
- Published0 studies
- Recurring seriesThe Growth Signal →
Latest study
Nothing is shown here until a study is live. Studies are marked with the research tag in the newsroom and appear automatically.
How we do research
- 01Stated method
Every study opens with what was measured, over what period, and how the sample was drawn. If a figure cannot be sourced, it is not published.
- 02Attributable sources
Third-party data is linked to its origin in the body of the piece, and the sources cited are listed alongside the article.
- 03Separated from commercial work
Sponsored content is labelled as sponsored at the top of the page. Research is never commissioned by a vendor covered in it. See editorial standards.
- 04Corrections on the record
Material corrections are noted on the article with the date the change was made, not applied silently.
Recurring series
The Growth Signal
Our recurring research series on what is actually moving B2B pipeline - built from original data, not vendor surveys.
Open the seriesThe first edition is in production. Editions carry the the-growth-signal tag and appear here on publish.
Reports & downloads
All reports →- Demand Gen & ABMThe State of B2B Demand Generation 2026A sourced review of B2B demand generation in 2026: buying group size, the rep-free preference at 67%, content consumption behaviour, and where AI has entered the buying journey.Free to read
- MarTech Stack & OpsThe State of MarTech 2026A sourced review of the marketing technology market in 2026: landscape growth to 15,384 products, utilisation at 49%, flat budgets at 7.7% of revenue, and the real state of AI adoption.Free to read
Get the studies as they publish.
Research goes to the briefing list first.