Demand programmes
B2B lead generation
Content syndication and gated campaigns run against our audience, with the consent trail documented for every lead we deliver.
What this covers
- Gated content campaignsYour asset hosted on a registration page built with our own report gate - the same consent capture we use for our research.
- Audience targetingFiltering by job function, seniority, company size and region against the audience we actually have.
- Intent-led campaignsCampaigns aimed at readers already engaging with the relevant MarTech Diet desk.
- Lead qualificationAgreed qualification criteria applied before delivery, with rejected leads reported rather than quietly dropped.
- Campaign reportingVolume, source and qualification outcome, reported against what was agreed at scope.
How it works
- 01Define
Target profile, volume, qualification criteria and the consent wording your legal team needs.
- 02Build
Landing page, form fields and disclosure text configured, then reviewed by both sides before launch.
- 03Run
The campaign goes live. Every submission stores the exact disclosure text and version the visitor saw.
- 04Deliver
Leads delivered on the agreed schedule with their consent record and source attached.
The standards that apply
- Consent is explicit and never pre-ticked. The visitor sees who gets their data before they submit.
- The exact disclosure text, its version and the timestamp are stored against every lead.
- Opt-out and deletion requests are honoured on the record, and passed on to you.
- We do not deliver leads that did not consent to being contacted by the sponsor.
These are the same rules described in our editorial standards. Commercial work never changes what independent coverage says.