Recurring research series
The Growth Signal
Our recurring research series on what is actually moving B2B pipeline - built from original data, not vendor surveys.
- EditionsFirst edition in production
Latest edition
This page is live so the series has a permanent home, but it shows no content until a real edition exists. Editions are published as articles tagged the-growth-signal in the newsroom.
What the series looks at
Each edition takes one question about B2B pipeline - where demand actually originates, what measurement survives scrutiny, which parts of the stack change outcomes - and answers it with data rather than opinion. Method, period and sample are stated in every edition.
Figures are sourced in the body of each edition. Where an edition relies on third-party data, the origin is linked; where it relies on our own collection, the collection method is described.
Flagship annual research
The State of B2B Demand Generation 2026
The series feeds the annual report - the same questions, answered across a full year of data.
Get each edition on publish.
The series goes to the briefing list first.