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MarTech and the business of demand

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Research studies and practitioner guides. Each requires registration, and we tell you exactly what happens to your details before you give them.

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Flagship annual research

The State of B2B Demand Generation 2026

A sourced review of B2B demand generation in 2026: buying group size, the rep-free preference at 67%, content consumption behaviour, and where AI has entered the buying journey.

Demand Gen & ABM29 Jul 2026Free to read

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