Optimising for generative engines: what has actually changed
Discover how generative engine optimisation differs from traditional SEO and what has changed in content, authority, structure, and visibility.
Desk 05
Content, SEO & GEO
Content strategy, search, and the new discipline of optimising for generative engines.
This desk covers
- Content marketing
- Search engine optimisation
- Generative-engine optimisation
- Content operations
- Organic discovery
- Search platforms
- Content intelligence
Connected desks
- AI & Generative MarketingGenerative AI in content and campaigns, marketing agents, and what autonomous execution does to the marketing team.
- Social, Influencer & CommunitySocial platforms, creator tooling and community-led growth.
- Analytics & AttributionMeasurement, marketing-mix modelling and the return of first-party analytics.
The briefing
Follow Content & Search without watching for it.
One email a week covering this desk and the nine beside it.