Google keeps its ad exchange. What the remedies change for B2B buyers, and when
Understand what Google’s ad exchange remedies could change for B2B buyers, ad auctions, and digital media buying.
Desk 04
Advertising & Media
Programmatic, connected TV, retail media and the open web versus the walled gardens.
This desk covers
- Programmatic advertising
- Connected television
- OTT advertising
- Retail media
- Digital out-of-home
- Media buying
- Open-web advertising
- Walled gardens
Latest coverage
The Lead Form Is Moving Into the Ad Unit
Explore how lead forms embedded inside ad units change conversion paths, data capture, campaign measurement, user experience, and marketing workflows.
Retail media outside retail: what makes a network viable
Four conditions decide whether a retail media network outside retail is viable, and the questions to ask before committing advertising budget.
Connected desks
The briefing
Follow Advertising without watching for it.
One email a week covering this desk and the nine beside it.