Retail media outside retail: what makes a network viable
Explore what makes a retail media network viable beyond retail, from first-party data and audience scale to advertiser demand, measurement, and trust.
Desk 04
Advertising & Media
Programmatic, connected TV, retail media and the open web versus the walled gardens.
This desk covers
- Programmatic advertising
- Connected television
- OTT advertising
- Retail media
- Digital out-of-home
- Media buying
- Open-web advertising
- Walled gardens
Connected desks
The briefing
Follow Advertising without watching for it.
One email a week covering this desk and the nine beside it.